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Mary Crafts has been part of the best events in Utah for over 35 years. She is the largest off-premise caterer in Utah, catering for names like Oprah Winfrey, George W. Bush, and Sir Elton John. She's a 16X Best of State winner! Now there's an opportunity to give back and to share with others her hard-won life lessons and success, bringing you her life experiences as only she can to help you craft a meaningful life!

Nov 25, 2023

In life, we often face unexpected challenges that can completely alter the trajectory of our existence. These moments of adversity test our resilience and force us to confront our deepest fears and insecurities. However, it is through these trials that we have the opportunity to grow, learn, and ultimately craft a more meaningful life.

In a recent conversation with Jenny Groberg, the founder of Booksmarts Accounting and Bookkeeping, Mary delved into her personal journey of overcoming a traumatic brain injury and the valuable lessons she has learned along the way. Jenny's story is a testament to the power of perseverance, the importance of embracing change, and the compounding effect of marginal gains.

Key Takeaways:

  1. Jenny started her own accounting company after being unable to secure a job as an accountant.
  2. Outsourcing accounting tasks allows business owners to focus on running their businesses.
  3. Jenny suffered a traumatic brain injury that completely changed her life.
  4. Small, incremental gains can lead to significant improvements over time.
  5. Jenny's book, "Essentialism," explores the concept of focusing on what truly matters in life.


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