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Mary Crafts has been part of the best events in Utah for over 35 years. She is the largest off-premise caterer in Utah, catering for names like Oprah Winfrey, George W. Bush, and Sir Elton John. She's a 16X Best of State winner! Now there's an opportunity to give back and to share with others her hard-won life lessons and success, bringing you her life experiences as only she can to help you craft a meaningful life!

Nov 9, 2023

Mary  interviews Jennifer McCollum, CEO of Linkage, about her new book "In Her Own Voice: A Woman's Rise to CEO." The book aims to help women at any stage of their career to overcome unique challenges and achieve their aspirations. She discusses the importance of recognizing and overcoming the inner critic, making the ask, and gaining clarity about one's purpose. They also highlight the evolving expectations of leadership and the value of women in leadership roles. Jennifer shares her personal experience of battling her inner critic when considering a CEO position. She recalls the negative thoughts that flooded her mind, questioning her readiness and worthiness for the role. This inner critic is a common hurdle for women, often leading to self-sabotage and missed opportunities.

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About Jennifer: 

Jennifer McCollum is the CEO of Linkage, a company focused on changing the face of leadership. With over 25 years of experience in the leadership space, Jennifer has managed and grown leadership businesses for publicly traded companies and as an entrepreneur. She is the author of the book "In Her Own Voice: A Woman's Rise to CEO," which aims to help women leaders achieve their full potential.


Key Takeaways:

  • Women often face the hurdle of proving their value in the workplace, leading to burnout and dissatisfaction.
  • The inner critic can be louder for women, preventing them from taking action and achieving their aspirations.
  • Making the ask is a critical step for women in advancing their careers and creating equity in the workplace.
  • Women possess unique strengths that align with the evolving expectations of leadership, such as openness, transparency, vulnerability, and inclusion.
  • Gaining clarity and following one's passion can lead to finding purpose and making a meaningful impact in the world.